Boosting Brand Loyalty Through Charitable Coupons and E-Commerce
Coupons aren’t all about savings and offers the opportunity to contribute to organizations that support charities. A few coupon websites are with coupon codes, which give part of the amount to charities of a specific.
This kind of donation permits clients to choose the charities they wish their funds to be donated to when they check out. It can also help them understand more about various causes and prompt discussions on how to prioritize causes and the effectiveness of their efforts.
Coupons and Donations
In the event that customers purchase a coupon for a discount coupon customers can choose to donate a percentage of the amount they spent to a charity. This can be a compelling incentive to coupon buyers to contribute their wealth. Families that struggle to make ends meet often depend on food stamps and government subsidies, but those who are proficient in the tricks of extreme couponing will be able to buy basics household needs with a pennies-per-dollar price.
Motivated by extreme couponers that they saw on television, Tufts University junior Christina Steinberg started to raise money for food, toiletries and school equipment for families who live in the local area. Christina kept tabs on advertisements and newspaper articles using a spreadsheet. She then created an organization called 501c3 in order to aid her cause.
Group coupon sites are an effective way consumers can raise funds for a cause without even knowing it. For example, Goodshop donates a portion of the payment for advertising referrals it gets when its customers purchase coupons from one of its partners’ merchants to a chosen cause.
Save Money While Giving
Couponing benefits more than just customers. Coupons can make bloggiamgia difference to charitable giving. Numerous coupon companies have begun collaboration with charitable organisations to support local communities. This is beneficial for both the non-profit and the coupon company.
In this case, Groupon runs a deal-a-day site where they donate to charity with every coupon bought. It donates anywhere between 20-40 percent of the value of each coupon bought to a chosen charity.
The leaders of non-profit organizations say that coupons for charity can help the cause by boosting visibility and getting new donors. But they also warn consumers to take note of the details.
Steinberg has a difficult time juggling her couponing and her studies at Tufts and says that her efforts have made a real impact on women who are single and in need at the shelters in the area. Her advice to anyone looking to join the ranks of the best couponers Focus on the prize, and remember why you are doing this.
Philanthropic Couponing
Utilizing coupons to increase donations to charities can be an effective tool to raise funds for your nonprofit organization. Third party coupon sites or create your own social good coupons campaign.
In particular, Groupon offers deals on local goods and services that allow users to give a portion of their purchase for a charity of their choice. Find out more information about this kind of event on their blog.
Be aware of the products and other items that you need to offer your audience to make sure you’re using coupons in a strategic manner. As an example, a local homeless shelter could need sanitation products such as soap or shampoo.
If you aren’t already making the effort, take a look at your local shops’ sales or coupons to find ways to purchase expensive items for cents on the dollar. For example, some stores offer Buy One Get One Free offers, which when paired together with coupons may cut costs to just $0.01. There is also information on current requirements using online resources like Guidestar and the BBB Wise Giving Alliance and Guidestar.
Supporting Charities on a Budget
Coupons and e-commerce platforms that promote charitable causes aid in increasing brand loyalty and the satisfaction of customers. They can also encourage people to donate beyond cash donations by giving them the option to make an additional payment at checkout.
In choosing which couponing services for their partnership, non-profit organizations should vet the company carefully. Nonprofit leaders suggest using resources like Charity Watch, Consumer Reports and BBB Wise Giving Alliance in order to know more about the company’s history and the way it helps charities.
Jan Sondys, a senior IT manager for Walbridge in Ohio owned General Motors Corp, spends up to 3 hours each working day clipping coupons as well as buying goods in bulk on breaks during lunch. The company has sufficient hygiene products, cleaning and school supplies to meet the needs of two local shelters every year. The group she organizes is made up of employees to help to purchase items needed by the shelter. This is part of the larger donation strategy that involves incorporating charitable donations in her monthly budget.